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Floriculture Trends and Insights from the USDA Agriculture Census

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CEA |  Crop |  Market Report
Rob Eddy |  Carmen Azzaretti
1 hour
Audio and Video
Original Program Date:
Jul 09, 2024
Never expires.


Emerging Trends in Floriculture Greenhouse Production: Insights from the USDA Agriculture Census

Join us for an exclusive webinar designed to equip you with the latest statistics and insights from the USDA Agriculture Census, focusing on floriculture trends over the past decade. This session is a must-attend for professionals heading to the Cultivate trade show, offering invaluable data to bolster your business development strategies.

Webinar Highlights:

Comprehensive Analysis: Delve into the percent change from 2012 to 2022 in the number of operations across major greenhouse floriculture categories.

Growth Trends: Discover which crops have flourished, with Potted Flowering Plants leading the way with a 24% increase, followed by Indoor Foliage Plants and Cut Flowers & Florist Greens at 17% and 15%, respectively. Understand the modest growth in Bedding/Garden Plants (1%) and the decline in Other Floriculture & Bedding Crops (-3%).

State-by-State Breakdown: Learn about the states with significant growth, including Alaska (118%), Colorado (115%), and Utah (91%), and what this means for regional market dynamics.

Key Takeaways:

  • Gain a clear understanding of national and state-level trends in floriculture.

  • Identify emerging opportunities and areas of decline within the industry.

  • Receive actionable insights to enhance your business development efforts ahead of the Cultivate trade show.


Rob Eddy's Profile

Rob Eddy Related Seminars and Products

Technical Director

Resource Innovation Institute

Rob has over 30 years of experience in plant growth facility management, plant research and commercial production. At Purdue University, he brought online and managed a computer- controlled 40,000 ft 2 research facility, made up of 25 greenhouses and over 60 growth chambers and grow rooms. He was responsible for hundreds of CEA studies involving flowering, food and medicinal species. He served on design teams for greenhouse projects and one of the first automated machine-vision phenotyping centers in the country. In his consulting role, he supported major hydroponic produce growers AeroFarms and Bright Farms; Big Ag companies Dow AgroSciences, Novozymes and Indigo Ag; and several cannabis operations including Clade9. He wrote cultivation plans for cannabis licenses awarded in Missouri and West Virginia.

Rob’s protocols for optimizing greenhouse production have been downloaded over 70,000 times in 104 countries. He participated in the publication, A Practical Guide to Containment: Plant Biosafety in Research Greenhouses, recognized throughout the world as a primary resource for safe production of genetically modified crops. In 2016, he was a member of the International Committee for Controlled Environment Guidelines that published Guidelines for Measuring and Reporting Environmental Parameters for Experiments in Greenhouse Facilities, the seminal document of quality assurance protocols for plant science research.

In his free time, Rob enjoys gardening, growing microgreens under LEDs, baking and winning croquet matches against his three grown children.

Carmen Azzaretti's Profile

Carmen Azzaretti Related Seminars and Products

Resource Innovation Institute

As Engineering & Operations Manager at RII, Carmen managing activities related to PowerScore expansion and development, coordinating logistics associated with Technical Advisory Council activities, and technical activities of the team.

Carmen has a mechanical engineering degree from Rochester Institute of Technology. While climbing wind turbines in the mountains of Vermont, she got her certification as a passive house consultant and further cultivated her passion for resource efficiency in the built environment, leading her to RII.