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Program Design & Market Engagement Primer: For Energy Efficiency Utilities & Program Implementers Serving Cannabis Cultivators


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As an efficiency program manager designing and implementing programs for emerging industries, you may feel like cannabis cultivators are a customer that is challenging to reach and serve. Building systems used in cultivation facilities have energy efficiency opportunities, but capturing and verifying savings requires securing funding and supporting programs for new high-performance technologies like horticultural lighting and centralized heating, ventilation, air conditioning, and dehumidification (HVACD) equipment and controls systems.


Traditional approaches and systems used for growing are diverse and not well-documented, so baselines are difficult to create. Efficient equipment and controls strategies are still evolving and are not yet well-demonstrated, and data is scarce for utilities and implementers creating high-performance benchmarks when designing incentive programs. Creating a program from scratch may feel confusing and daunting.


We are here to help. As a non-profit organization, the Resource Innovation Institute establishes industry standards, facilitates best practices, and advocates for effective policies and incentives that drive resource efficiency. Our
peer-reviewed Best Practices Guides are a way of helping professionals like you understand the savings potential of resource-efficient technologies, how to quantify their benefits, and the most effective ways to deliver measures to cannabis businesses.


Our membership is composed of subject matter experts with the knowledge to help your programs effectively support cultivation customers. With cost-effective and streamlined efficiency offerings, your cannabis customers can build and operate the most high-performance facilities for cultivating plant life indoors.

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